About us

About Rainbow Bridge Ltd.

Your reliable importer and distributor for Somaliland since 2016.

Our story

From Wholesaler to Modern Distributor

Rainbow Bridge Ltd. was founded in 2016, starting operations as one of the first wholesalers throughout the country and developing the business later on to supply newly hatched modern outlets with packaged goods — sugar, canned vegetables, personal care products and cereals.

With a main office in Hargeisa, we provide modern distribution services to over 280 local businesses. The company has a staff of 41 employees spread across Somaliland’s six main regions: Awdal, Sahil, Maroodi-Jeeh, Togdheer, Sanaag and Sool.

We also have direct access to the Ethiopian retail market through strong business connections with the main suppliers on the local level.

Container ship at sea
10+ Years in business
280+ Local businesses supplied
41 Employees
6 Main regions covered
Operational capabilities

What Sets Our Operations Apart

Proven Track Record

We have operated successfully for over 10 years as a premier importer and wholesaler, evolving from local staples into an established portfolio of international packaged consumer goods.

Omnichannel Nationwide Network

Comprehensive nationwide distribution coverage, directly supplying major supermarkets, convenience stores, traditional retail shops, gas station networks and institutional buyers.

Government & NGO Tenders

Beyond standard retail channels, we actively participate in and secure major commercial tenders for NGOs and public institutions — driving high-volume institutional sales that typical distributors cannot access.

Checking containers at the port
Local network

Present Across Somaliland

Offices in major hubs

Head office in Hargeisa, logistic operational office in Berbera and central distribution office in Burao.

Partnerships with carriers

FlyDubai, Daallo, African Express, Ethiopian Airlines and DHL Express.

Customs clearance expertise

Collaboration with freight forwarders based in the Netherlands, Italy, Singapore, the USA, the UK and more.

Wide geographical coverage

Supplying the full territory of Somaliland — over 280 shops.

Competitive edge

Why Rainbow Bridge Is the Right Distribution Partner

  • Excellent long-standing opportunities for successful and profitable business
  • We choose to build world top branded products
  • Competitive prices and regular services
  • Successful marketing and PR strategies
  • Personal attention to every client of ours
  • Growth through pro-active sales and a highly motivated team
Our fleet

Transport Modes

Our own vehicles in the main cities — the reason we can deliver to all six regions.

11 Cars
5 Minivans
12 Motorbikes
CityCarsMinivansMotorbikes
Hargeisa42—
Berbera123
Burao313
Boorama1—2
Erigavo1—2
Las Anod1—2

Mission

Boosting the local business environment by ensuring smooth and robust deliveries.
Adding value to local communities and leveling up lifestyles by giving access to better quality products.

Vision

To be recognized as a leading and reliable distribution partner delivering quality brands and excellent services.

Long-term goals

1. Create a strong portfolio of brands through various FMCG categories.
2. Continue linking with the best modern retailers to build a strong supply chain.
3. Implement advanced technologies to improve overall business processes.

Ready to grow in Somaliland?

Stock our brands or launch your own — talk to us today.

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